I have one of the most common names in the world.
But I’m the John Murphy who owns johnmurphy.com.
When digital marketing arrived in the 1990’s, I said, “hey, new tools!”
It's not that complicated. The tools change. You learn how to use them. What doesn’t change is human desire, emotion and the psychology of persuasion. And the master tool is creativity.
Examples of creativity that works:
Dawn Wildlife campaign has run for 20 years. It’s transformed the brand.
Facebook campaign for Polaner around an episode of "Family Guy."
PR event that became an ESPN top 10 play of the week.
TV commercial in MOMA.
Lately, I’ve been doing a lot of work in healthcare. And finance, sports, tech, CPG and government. Ad agencies tap me for pitches and account saves. Marketers hire me to work with their ad departments. Entrepreneurs like me because I'm one of them.