A simple insight drives this campaign for Ronzoni Healthy Harvest from Millennium Communications. Laughter, like a diet with whole grains, helps you live longer. Banner ads invite people into a microsite. A content rich Facebook application underscores a universal truth. People like to share laughter.
I licensed a series of cartoons from the archives of the New Yorker for the campaign. Within 10 days of the Facebook launch, the number of friends grew five-fold.