Empathy is especially important in healthcare advertising. Sensitive subjects must be treated with respect and understanding. But that doesn't mean you should be boring. And that goes for HCP as well. The first few ideas demonstrate how to deliver a strong HCP message with a smile. Scroll down for Pfizer TV, a brand platform video and more.
Testimonials are a powerful device in this category. Rather than trot out the typical talking head, I used the Zoloft dot character to share insights and realizations about depression.
These two visually driven ads did not need headlines.