Competition Automotive

The Competition Automotive Group needed an umbrella campaign to promote six individual dealerships. Sometimes the idea is right in the name.  “Competition  is Good” is the fitting conclusion for these strange, little TV spots.  The line extends nicely into print, local sports and other competitions.  Everything drives consumers to a landing page where they can jump to the individual auto dealer sites.
Landing page provides links to dealers as well as sticky content such as wacky competitions from you tube, local events and sports scores.
Wherever there is a competition, there's an opportunity to remind people that "competition is good."
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